By Matt Partridge
The Benefits of Bespoke Web Design
Here at Abstraction Marketing we specialise on bespoke, professional web design. We tailor each site to our clients exact requirements.
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By Matt Partridge
The Future of Web Design - Designing More Sustainable Websites
Designing more sustainable websites is an important step that web developers and designers can take to help protect the environment and reduce their carbon footprint.
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By Matt Partridge
How Often Do We Need To Redesign Our Website?
A website redesign can provide numerous benefits for a business or organisation. For starters, a well-designed website can improve the user experience, making it easier for visitors to find the information they need.
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By Matt Partridge
How Video Can Be Good For Your SEO
Not only can video help to improve a website's ranking in search engine results, but it can also engage visitors and increase the amount of time they spend on the site.
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By Matt Partridge
Bespoke Web Design, What is it?
If you’re currently looking for a new website, a bespoke build for your business with personalised maintenance and support, then a custom-built website could be for you.
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By Matt Partridge
What Defines a Strong Website?
It doesn’t matter if you’re selling children’s clothing, offering property maintenance services or running a catering company, your website is one of the most important parts of your business.
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By Alex Simpson
Title Tags: An Insight Into Writing Successful SEO Title Tags
A website's title tag is a tool digital marketers make use of to show those using search engines what they can expect from a website or webpage.
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By Matt Partridge
The Homepage Your Website Is Crying Out For – When Was The Last Time You Optimised Your Home Page?
It doesn’t matter if you are designing your first home page or in the process of redesigning your existing site, the homepage is one place you want to ensure you get right.
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By Matt Partridge
Knowing Your Domain Authority Score
Your domain authority is a search engine ranking score that gauges how a website is likely to rank on the SERPs (search engine results pages).
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By Matt Partridge
User Journeys and How They Are an Important Part of The Design Process
“How are people going to use our products or services?”
An important question you should be asking yourselves. For many business owners, this is a fundamental question.
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By Matt Partridge
Quick Ways to Make a Website Easier to Scan
In the age of information, time has become a commodity valued by most of us. Due to this, the average person will only read around 20% of the content on a web page.
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By Laura Cyples
How to Boost SEO Rankings in 2021
Looking for ways to boost your SEO rankings, so you get found online? Who isn’t? Billions of people turn to the internet every day to find the products.
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By Matt Partridge
Making My Online Presence Eco-Friendly
The internet is growing at rates never seen before. With user-generated content now consisting of various forms of rich multimedia such as video and audio...
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By Matt Partridge
Creating a Highly Converting Landing Page
Designing a great landing page that converts well needs a lot of thought. It may not be rocket science but it certainly needs planning to get it right.
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By Matt Partridge
Thoughts From a Web Designer - A Year Working From Home!
Many of us have now been working from home for a whole year! Here I thought I would share some thoughts on what I've learnt on keeping yourself mentally healthy.
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By Matt Partridge
Business Insights: An Interview We Did With Charter Life
I had the pleasure of talking to one of our clients, Charter Life about our business. They were keen to interview us to find out a bit more about what we do, who we are and how are finding working in a different world to what we are used to.
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By Matt Partridge
Remember Duck Hunt on the NES?
A pure HTML & CSS (No JavaScript!) version of the classic NES game, Duck Hunt!
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By Matt Partridge
How We Successfully Transformed One Companies Online Presence
Atec Construction Solutions are a company based in County Armagh. They provide services to the construction industry as architectural and timber frame design consultants.
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By Matt Partridge
Design Differences Between B2B v B2C Websites
Our web design clients come from many different industries, our clients offer a wide range of different products or services to their clients and customers.
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By Matt Partridge
Working From Home Tips You Can Use Right Now
Working from a home office is becoming more and more popular. As technology improves, internet speeds increase we are seeing an upward trend in folks working from home.
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By Matt Partridge
Tips For Choosing The Right Web Design Agency
If you speak to anybody responsible for a company’s marketing strategy and you ask them how the design & development process of their website went they will probably respond with a roll of the eyes.
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By Alex Simpson
Branding That's Responsive
We’re all aware of how important a mobile-friendly or responsive website is most of your customers are probably visiting your site from a mobile device.
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By Matt Partridge
Tips to Improve Your Customers UX on Your Website
When building a new website, it’s very easy to focus on the aesthetics of your site and not consider the experience of your website's users.
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By Matt Partridge
Backlinks - A Huge Ranking Factor to Help Get You to The Very Top of Google.
Backlinks are measured on their authority, domain authority (DA) to be precise. Domain Authority is based on the site's homepage whereas Page Authority is associated with all other pages, you're about us page, a news feed, or product/service pages.
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By Matt Partridge
7 Brilliant Benefits to Hiring a Professional Web Design Company
We all know that a great website can play a vital role in how successful a business is, especially anyone selling goods and services online.
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By Alex Simpson
Web Design & The Importance of Colour
For thousands of years’ colour has played an important role when it comes to how humans communicate with each other.
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By Matt Partridge
The Perils of using a ‘Drag & Drop’ website builder for your own business
After your business has been conceived, you have put together your business plan and establish your marketing budget. You suddenly realise there isn't a sufficient budget for a professional web design company.
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By Matt Partridge
5 Amusing Google Easter Eggs
If you haven’t heard of Google Easter Eggs, where have you been? Probably not messing about on the internet, well that is probably going to change as we run down these little hidden gems from Google.
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By Alex Simpson
What Browser Should I Use?
We’ve compared some of the most popular web browsers out so you can decide which one is best for you.
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By Alex Simpson
3 Reasons Visitors Are Abandoning Your Site
With such fierce competition around for any business owner, there is no getting away from the fact that having a website that has been properly designed is an important factor to ensuring visitors remain on your site and do not abandon for your competition
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By Matt Partridge
3 Ways Video Can Enhance Your Website
We all know that video content is taking the digital world by storm. It’s easy to take it for granted these days as video is absolutely everywhere.
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By Matt Partridge
5 Tips To Boost Your Website’s Performance
In this day and age, a website can make or break the success of any business. Building a successful online presence can be incredibly difficult.
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By Matt Partridge
Top 5 Tips For building a User-Friendly Website
You have a fancy website; it looks the business and your friends comment on how polished it looks. It would be a real shame if your fancy looking website couldn’t be used properly.
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By Alex Simpson
Why WordPress is The Ideal Platform to Build an Estate Agent Website on
WordPress is the most popular CMS (content management system) in the world. So popular in fact, that it’s now the backbone to over 30% of the whole of the internet.
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By Matt Partridge
Giving Your Website Some Love Post-Launch
With so many websites built on the WordPress platform, it’s important to ensure that post-launch you know how to keep your website up to date. WordPress along with all the plugins will constantly need to be checked the latest version is installed.
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By Alex Simpson
Establishing a Tone of Voice For Your Business
Before you plan on putting together your businesses tone of voice guidelines, you need to have a good grasp of what tone of voice actually means. Tone of voice is a combination of what you say and how you say it.
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By Matt Partridge
How Your Website Can Give Your Users an Impression That Lasts
With hundreds of millions of websites online as you read this, you have an overwhelming choice when it comes to searching for your chosen subject.
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By Matt Partridge
3 Top Tips to Increase Conversion Rates on Mobile
We all know that more people are using their smartphones for online shopping than ever before so for any e-commerce site owner, it’s imperative that you make sure the sales journey is the best user experience possible.
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By Alex Simpson
Can a Loyalty Scheme Bring Added Success to Your E-Commerce Site?
Offering the best services, cheapest products & having a huge remarketing budget will not guarantee that customers will come back to your site again & again.
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By Matt Partridge
Is it Time For a Website Redesign?
You probably spend a lot of time & money building your current website, a lot of blood, sweat & tears went into making it look exactly how you want it.
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