How We Make
Better Websites

Wondering how to improve your customers user experience, increase your sales along with improving your conversion rates? We can help.

We achieve these goals for established, high traffic websites through our experienced marketing team who have a proven track record of bringing measured results for companies throughout the UK.

1. Assess your website

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Firstly we discuss your target audience, who you market to and what you really want from your website. Once we have established your metrics that are critical to your business we can then set some improvement goals and targets. We will then run some performance tests to assess the speed and accessibility of your website. If some glaring technical errors and obvious fixes can be made, these are done at this stage.



assessing a website
user testing

2. User Test

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If you are at a loss as to why conversion rates have dropped or sales have dipped then hiring users to test your site as a customer will probably identify various issues you weren't aware of. Once these pain points have been identified, we can target these areas for improvement and take action. The results from this will be improved user experience.



3. A/B Testing

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Based on the knowledge we have acquired from the previous testing along with some scientific reasoning and applied, proven Psychology we can then come up with an A/B testing strategy. Creating a variation of your web page with revised elements that we believe will improve your customers UX (user experience) will help to optimise your web page. A/B testing is a critical part to improving conversion rates.



A/B Testing

Optimised Web Page

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We have now applied 3 different techniques that have given your web page the boost it needed. Conversion rates have now been improved, sales have increased and your customers UX is a delight. There is certainly no limit or end to how much testing can be done for any part of your website. There are always areas that can be identified for optimisation.



Optimized Website

Did You Know?

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79%

of online shoppers state that any performance hiccup will make them avoid an online shop

44%

would then share their negative experience with friends and family on social media

53%

of a websites visitors will leave a page if it takes longer than 3 seconds to load

85%

of issues related to UX can be detected by performing a usability test on 5 users

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