Firstly we discuss your target audience, who you market to and what you really want from your website. Once we have established your metrics that are critical to your business we can then set some improvement goals and targets. We will then run some performance tests to assess the speed and accessibility of your website. If some glaring technical errors and obvious fixes can be made, these are done at this stage.
If you are at a loss as to why conversion rates have dropped or sales have dipped then hiring users to test your site as a customer will probably identify various issues you weren't aware of. Once these pain points have been identified, we can target these areas for improvement and take action. The results from this will be improved user experience.
Based on the knowledge we have acquired from the previous testing along with some scientific reasoning and applied, proven Psychology we can then come up with an A/B testing strategy. Creating a variation of your web page with revised elements that we believe will improve your customers UX (user experience) will help to optimise your web page. A/B testing is a critical part to improving conversion rates.
We have now applied 3 different techniques that have given your web page the boost it needed. Conversion rates have now been improved, sales have increased and your customers UX is a delight. There is certainly no limit or end to how much testing can be done for any part of your website. There are always areas that can be identified for optimisation.
of online shoppers state that any performance hiccup will make them avoid an online shop
would then share their negative experience with friends and family on social media
of a websites visitors will leave a page if it takes longer than 3 seconds to load
of issues related to UX can be detected by performing a usability test on 5 users