Cherry Hill Clinic approached us to design & and develop a new website for them to replace an old site that lacked content and a modern design.
One of the main issues that the clinic had was their search rankings on Google. As Cherry Hill are based in Uttoxeter, Staffordshire they felt that their website should be ranking on page 1 of the search results for various search terms. We sat down with the clinics owner, Gar Nevin & discussed some ideas as to how we could improve their search ranking whilst also creating a website that looked clean, modern & professional.
The first task was to create a lot more content for the site so we increased the websites pages from 3 to around 20 adding as much relevant content as possible. We also structured the HTML in the most 'Google friendly' way as possible, for example, using relevant H1 - H6 tags, descriptive title tags & well thought out meta description tags. We have also added a news page which will have a steady stream of fresh content for Google to pick up on.
The website has also been built to adapt for smartphones, tablets & desktop devices. We also designed the new logo & branding material for the clinic.