The homepage your website is crying out for – When was the last time you optimised your home page?

Post By Matt Partridge

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It doesn’t matter if you are designing your first home page or in the process of redesigning your existing site, the homepage is one place you want to ensure you get right. You know the saying ‘You don’t get a second chance to make a first impression’. People are naturally quick to judge, and your homepage is one of the most, if not the most important element of your website, it’s the first impression you will give visitors to your site. You need to be making a near-instant, positive impact when somebody lands on your homepage. Your homepage clarifies what your business is all about, it’s the core of your website. Without a homepage, visitors will be unsure what your business does.

Make Your Business’s Purpose Clear

Consider keeping your homepage headings and titles short and to the point. Ensure that any images or graphics that you use are in context with the rest of your site. When designing a new homepage, you want to remember that the visitor needs to be kept informed about what your business does, all of the time.

Considering any images you want to use on your homepage, try and keep it original as much as possible using your own and avoid licensing stock photos where possible. A consistent style will also help your homepage flow and keep users engaged. Not only do images help show the purpose of your business, but they also assist in categorizing your products or services a lot easier.

Display your latest articles, blog posts and social media channels

Highlighting your latest blog and social media posts shows visitors your content is being kept up to date and builds a level of trust and credibility. When a visitor can see content is being constantly updated, it shows there’s somebody at the other end investing time into the business’s brand.

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" One golden rule we always work to here is ‘Keep it Simple’. Don’t be tempted to overload your homepage with unnecessary clutter..."

Displaying Testimonials and Customer Reviews

This really does add trust and credibility to any homepage. Positive customer reviews show you are a reliable and trustworthy business to deal with. As the saying goes, ‘The proof of the pudding is in the eating’. Reviews are another way to bring your homepage to life, they show you care about your customers and add a sense of human interaction.

Clean and Clear Design

One golden rule we always work to here is ‘Keep it Simple’. Don’t be tempted to overload your homepage with unnecessary clutter, keep the design clean and simple and ensure different sections are well spaced. An overloaded homepage will only overwhelm a visitor and more than likely put them off from scrolling further.

Stick to a consistent colour palette, apply a consistent colour and style to CTA’s (call to actions) and try not to use any more than 3 fonts, usually 2, one for body text and another for headings.

Thinking about overwhelming the user with too much content, try not to display it all on the home page, and make use of ‘Read More’ CTA’s. This will encourage visitors to click through from your homepage to find out more about a particular product or service you are selling.


I hope that we have given you a few tips and tools that you can apply when you want to redesign your homepage or you’re looking to start from scratch. If you would like to discuss how we can help you to create a professional website for your business, please get in touch.

Abstraction Marketing Boss

Article Written by Matt Partridge
Web Developer & Digital Marketing Specialist

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