&Friends are a London based premium content producer for global brands including Vodafone, PlayStation & Audi to name a few. With over 2,000 skilled 'makers' throughout the world they are helping brands make global content locally.
They approached us to discuss how we could help to redesign their website and improve the overall UX. The main objectives were to create something visually exciting and to refine the UX so the new website appeals equally to both their community of makers, producers and artists along with their clients.
We set to work creating user-journey maps and identifying pain points their current visitors have. The next step was to create some wireframes. With a new set of brand guidelines in hand, we dived into the design and development phase. We applied our advanced development skills on the portfolio, allowing visitors to easily filter what type of work they wish to see whilst also keeping the staggering effect in place (take a look!).
It was also important that the creative folk at &Friends could easily publish new case studies and edit copy and content. With that in mind, we incorporated a user-friendly CMS system with secure logins. We nailed the brief and produced a great looking website that reflects the awesome work that &Friends are producing.